Five questions you must ask before planning a store event!
And some very specific examples.
We have many bookstore employees and owners as subscribers to Retail Details. Most book shops host book signings and/or readings and the events can be very well-attended AND lucrative. Much of the success is due to the fact that book signings are a win-win for everyone involved!
When brainstorming store event ideas, ask yourself these questions to start on a successful path.
How would the event benefit my customers?
How would the event benefit my brand? (Beyond sales numbers, ie: building loyalty, gaining new customers)
How would the event benefit others involved? ( authors, makers, charity partners, artist, speaker, brand rep, local expert, instructor etc.)
Would the event encourage people to make a purchase?
Can I get my staff on board to help publicize and execute the event?
If you are convinced that your event idea hits all those marks, it is far more likely to be successful — for everyone involved! ~Becky
Here are some very specific examples… (and a link to a previous post