Impulsive, Emotional and Profitable:
featuring trends and "sticking" the placement of high-margin products
Many purchase decisions are emotional. Top-selling products make the purchaser feel something. This explains why humorous, sentimental and nostalgic products are so popular.
One way to capitalize on this, is to display such merchandise at or near your checkout area as impulse buys. Products in the impulse zone are frequently high-margin items making the …