Post Holiday Returns:

converting returns into sales and loyalty-building opportunities

Returns are inevitable, so why not find ways to benefit from them?

The best way to convert returns into sales and loyalty-building opportunities is to adjust the mindset of the employees who assist with the transaction.

Retailers can actually benefit from returns by enhancing the customer experience while preserving revenue. Big box and department stores train employees to process returns quickly and move on, but smart independent retailers take the opportunity to show off the customer service skills that set them apart from chain stores. Here’s how: eight strategies for leveraging in-store returns…