Quick Tip #14 of 25:

emotional selling

A purchase is seldom simply about the product. Customers engage with merchandise in emotional ways, inspiring a purchase. For instance, you are not selling a mother-of-the-bride dress, you’re selling a dress that will be viewed forever in pictures surrounding a milestone in life. You are not selling a fidget spinner, you are selling a device that calms an anxious child on their first day of school. You are not selling a serving platter, you are selling a center piece for a joyous gathering of friends. You are not selling an SUV, you are selling a safe means of transportation for a growing family. You get the idea, I’m sure. So, how do you convey this concept to your employees and sales staff? Keep reading for ways to harness and encourage emotional purchases…