Quick Tip #6 of 25:

Let's talk about product knowledge.

Knowing your merchandise is key to successful sales. Here are some ways you (and your staff) can educate yourselves on the products and brands you stock in your store.

• Bring literature home from trade shows and markets. Company brochures and catalogs are filled with “selling points” you can use. Yes, I know catalogs are heavy to tote back on a plane, so …