Developing ideas and collecting examples to share so that you can stay inspired is my favorite part of this job. I love helping you to become a smarter retailer and business owner. I hope you are finding value in this newsletter series devoted to Valentines Day inspiration and best practices. It’s a deep dive into Valentines Day retailing, for sure. Enjoy part 3!
Valentines Day series Part 3 newsletter contains:
Valentines Day marketing timeline
48 Compelling social media captions and subject lines for Valentines Day emails
BONUS: a fun ❤ idea that will blow up your social media and build community
Valentines Day marketing suggested timeline:
Note: If you need promotional ideas, revisit Part One of this series by clicking here.
~ Jan. 12: Begin to promote any Valentines store events via email, social media and fliers.
~ Jan. 13: Update your snail mail customer list if you are planning to send a Valentines Day card or postcard to your VIP customers.
~ Jan. 14: Use your email list to send a Shop Early for Valentines Day message. Include an image of a Valentines store display or a fun product or two.
~ Jan. 14: Post a 1 month to Valentines Day! social media message
~ Jan. 15: Add a Valentine-themed header to your website and a Valentine category link.
~ Jan. 16: Remind customers and social media followers that they can shop online at your website.
~ Jan. 17: Change your Facebook page cover photo to a Valentine theme.
~ Jan. 20 Create a Valentines Gift Guide (for in-store and online)
~ Jan. 25: Mail out Valentine cards to your top 20, VIP or loyalty plan customers.
~ Feb. 1: Post a Shop Locally for Valentines Day message on your social media channels (You are welcome to share images from the Retail Details Instagram feed or Facebook page.)
Continue reading for 10 more timeline dates + 48 captivating captions and email subject lines…