What makes your store special?
How to answer this question, particularly without being asked.
Confession time: I used to ask retailers the same questions when I first met them. Beyond the type of store, store name and location, I frequently asked…
What makes your store special?
But, I stopped asking that question when I realized I was putting retailers on the spot.
Of course, I meant well and was genuinely interested, but I apologize to any of you that I asked. Having said that, anyone with a business should be able to answer the question directly— or indirectly, as part of a short spiel or elevator pitch of sorts. Continue reading for 15+ tips and retailers’ examples for presenting your business effectively and to find out how I am personally helping subscribers improve their (store) introduction skills.