Part 4 concludes the deep dive into Valentines Day retailing.
In case you haven’t noticed, I really, really enjoy Valentine-themed visual merchandising. Several subscribers asked me to share DIY ideas for store window backdrops, so let’s start with some fun examples:





Pro Tip: DIY display backdrop projects like the ones in the gallery above, generally take longer than you expect to create. The process is not difficult and the results are worth it, but allow plenty of time to execute a design or consider ordering pre-cut components, when possible.
Did you miss parts of my Valentine Retailing series? Part 1 was all about promotional ideas, Part 2 featured store window displays and Part 3 included a list of email subject lines and social media captions, plus a detailed timeline taking you right up to V-day!
At Daisy Janes, there are 6 store windows to fill. Colorful tissue balls in red and white fill one window. On the day after Valentines Day, they add tissue balls in yellow, green and blue to begin welcoming Spring and extend the timeline of this window theme.
Continue reading for 45 more visual merchandising ideas that include beautifully executed table display examples and store display props, too. And of course, iconic Candy Message Hearts props.